Breadcrumbs ![Everything A Cool Fashion Founder Is Loving Right Now ](https://media.sheerluxe.me/wIeX_pfIcmz_U-8tNzSQK5BTly8=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fsl-me-170226-site-assets-everything-shea-marie-is-loving-right-now-hero-thumb.png) Images: @SheaMarie [Insiders](/fashion/insiders) / 17 February 2026 # Everything A Cool Fashion Founder Is Loving Right Now Founder of SAME and long-time tastemaker Shea Marie has built her brand around elevated essentials with a directional edge. Known for her effortless blend of polish and personality, she leans into tactile fabrics, Western accents and rich neutrals, punctuated by flashes of red. Here, she shares the pieces she’s reaching for on repeat. [ Save To My Favourites ](/user/login?destination=/markdownify/node/3280) Images: @SheaMarie All products on this page have been selected by our editorial team, however we may make commission on some products. #### *1. The Fashion Set* I’m loving SAME’s new [silk pant and top set](https://www.samelosangeles.com/collections/newarrivals/products/silk-top-black) from the Pre-Spring 26 collection, styled with the contrast [waist scarf](https://www.samelosangeles.com/collections/newarrivals/products/silk-waist-scarf-chocolate-brown?variant=50906309165334). It’s chic, effortless and super comfortable. The silk drapes beautifully and it’s one of those outfits that looks polished without trying too hard. #### *2. The Outerwear* My vintage fringe leather jacket from the [Ralph Lauren](https://www.ralphlauren.global/ae/en) store in Aspen. It’s endlessly versatile – I can throw it over the simplest outfit and it instantly pulls everything together, adding just the right amount of chic with a subtle western edge. #### *3. The Coat* I love the oversized minimal shearling coats from [Toteme](https://int.toteme.com/?country=AE&curr=EUR&loc=AE&name=United%20Arab%20Emirates) – pared-back and luxurious at the same time. #### *4. The Knitwear* I love wearing my [SAME knit mini dress](https://www.samelosangeles.com/collections/dress/products/knit-mini-dress-taupe). It’s oversized on the top with extra-long sleeves and a turtleneck, but tight at the hips and short. I pair it with tights and knee-high boots for a chic cold-weather look. #### *5. The Dress* The [SAME shimmer knit bodysuit](https://www.samelosangeles.com/collections/newarrivals/products/open-back-knit-bodysuit-merlot) teamed with the [ruched knit maxi skirt](https://www.samelosangeles.com/collections/newarrivals/products/ruched-knit-maxi-skirt-merlot) creates the illusion of a dress – and it’s quietly become my latest obsession. It’s sleek and streamlined, but the texture and ruching keep it from ever feeling flat. #### *6. The Everyday Basic* The most worn piece in my closet – basically on a daily basis – is[ SAME’s relaxed ribbed turtleneck](https://www.samelosangeles.com/products/oversized-rib-turtleneck-cream). It’s so basic and minimal but the shape is amazing and adds an extra cool factor. #### *7. The Bag* My[ Phoebe Philo Cabas bag](https://www.phoebephilo.com/products/kit-cabas-black-leather) in black. The leather is this beautifully buttery soft calf leather – I love it. It always feels sleek but still holds everything I need throughout the day. #### *8. The Colour & Fabric* Pony hair, silk and everything fringe. I’m almost always a neutral girl but I’m loving a pop of true red. #### *9. The Boots* My black [Khaite Davis knee-high boots](https://www.fwrd.com/product-khaite-dallas-boots-in-black/KTAH-WZ7/?d=Womens). I’ve had them for two years and I wear them constantly. They’re always sold out. [ ![](https://media.sheerluxe.me/jEVP9N9GqSHMWkvjkzyDjftsacs=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fsl-me-170226-everything-shea-marie-is-loving-1.png) ](https://www.instagram.com/sheamarie/) @SheaMarie [ ![](https://media.sheerluxe.me/tCx9gtHiCcT9dXQGldwWo0KkNYg=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fsl-me-170226-everything-shea-marie-is-loving-2.jpg) ](https://www.instagram.com/sheamarie/) @SheaMarie [ ![](https://media.sheerluxe.me/VJJTaYT66rLZR5Ywtd5GR4w3dQA=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fsl-me-170226-everything-shea-marie-is-loving-3.jpg) ](https://www.instagram.com/sheamarie/) #### *10. The Heels* It has to be my [Khaite D’Orsay pumps](https://khaite.com/products/jett-dorsay-pump-85-in-oxblood) in patent leather in wine. I tend to lean into neutral tones, so this rich wine shade adds the perfect contrast to an evening look. #### *11. The Denim* [SAME’s denim](https://www.samelosangeles.com/collections/denim) is the absolute best. I’m obsessed with our barrel jeans – they’ve been the bestseller of the season and the fit is amazing. #### *12. The Footwear Style* Cowboy boots are such a classic shape that never goes out of style. I’m currently loving the [Khaite Dallas](https://www.fwrd.com/product-khaite-dallas-boots-in-black/KTAH-WZ7/) – I have them in chocolate-brown suede and black leather. #### *13. The Accessory* I love my [Dehanche belt in brown croc](https://dehanche.com/products/hollyhock-croco-dark-chocolate-croco-silver) and my [SAME fringe sarong](https://www.samelosangeles.com/products/fringe-sarong-cream?variant=50906058031382). The sarong is such a versatile piece to pack for a trip or long weekend away. #### *14. The Statement Piece* I’m loving fringe – whether that’s on a scarf or a tassel belt. I’m also really into the super oversized sunglasses look. My go-to brands are [Phoebe Philo](https://www.phoebephilo.com/) or [Bottega](https://www.bottegaveneta.com/en-ae). #### *15. The Designers* You can’t really miss with [Toteme](https://int.toteme.com/?country=AE&curr=EUR&loc=AE&name=United%20Arab%20Emirates), [Khaite](https://khaite.com/) or [Phoebe Philo](https://www.phoebephilo.com/). All three master that quiet, considered kind of luxury – impeccably cut, beautifully restrained and completely timeless. #### *16. The Trend* Because I have a house in Aspen, anything western is always a moment for me. Fringe, denim, cowboy hats and boots – I love it all. [ ![](https://media.sheerluxe.me/uUD39tQxjFeRqgmYg_2p5U7WwWQ=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fsl-me-170226-everything-shea-marie-is-loving-4.jpg) ](https://www.instagram.com/sheamarie/) @SheaMarie [ ![](https://media.sheerluxe.me/wLO_dZWXIhmKy1zFkEGYyxR36SQ=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fsl-me-170226-everything-shea-marie-is-loving-5.png) ](https://www.instagram.com/sheamarie/) @SheaMarie #### *17. The Jewellery* I love an oversized hoop. SAME has some [cool new styles](https://www.samelosangeles.com/products/edge-hoop-earring-silver) launching this week that are a dream. #### *18. The Watch* My favourite watch is a [vintage Cartier Santos Demoiselle](https://www.vestiairecollective.com/search/?q=Cartier+Santos+Demoiselle#color=Silver%2315) in silver, or a [Cartier Baignoire](https://www.cartier.com/en-ae/watches/collections/baignoire/baignoire-watch-WGBA0045.html) in gold. They’re both timeless silhouettes, but one is slightly sportier and one is more refined – I love switching between the two, depending on my mood. #### *19. The Beauty Hero* My favourite thing right now is the reusable silicone eye patches from [SIO Beauty](https://www.siobeauty.com/collections/all/products/eye-smile). I put my favourite eye cream underneath and the patches hold it in place so it really soaks in. So much better than one-time-use patches. #### *20. The Skin Treatment* I love getting a microneedling and BBL laser combo once or twice a year. I go to Chrissey at [Dr Kao’s](https://www.kaoaesthetics.com/) office in Los Angeles. #### *21. The Wellness Habit* I’m obsessed with [Ballerina Farms](https://ballerinafarm.com/products/farmer-protein-powder) protein powder. I look forward to it every morning. #### *22. The Travel Essential* A [silk eye mask](https://prf.hn/click/camref:1110lq2Jf/destination:https%3A%2F%2Fwww.ounass.ae%2Fshop-slip-contour-sleep-mask-in-pure-silk-217220785_242.html) is non-negotiable for me. I’m constantly travelling, and whether it’s a long-haul flight or just switching off at night, it’s the one thing that guarantees proper, uninterrupted sleep. #### *23. The Work & Travel Bag* For work and travel, my [The Row Marlo ](https://click.linksynergy.com/deeplink?id=PttSeJVndC8&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-ae%2Fshop%2Fproduct%2Fthe-row%2Fbags%2Ftote-bags%2Fmarlo-17-leather-tote%2F46376663162906582)bag is always with me. In size 17 – the largest – it fits absolutely everything I need. #### *24. The New Addition* My [oversized Bottega aviators](https://click.linksynergy.com/deeplink?id=PttSeJVndC8&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fme%2Fen%2Fwomen%2Fbottega-veneta-aviator-sunglasses-black-p00930236). They make a simple outfit feel elevated and ‘cool girl’. #### *25. The Everyday Recommendation* My everyday lip combo is the [REFY Blur Liner in ‘Stone](https://www.glamazle.com/refy-blur-liner-stone.html)’ with [Cherry ChapStick](https://www.amazon.ae/ChapStick-Classic-Cherry-Fruity-Moisturizer/dp/B0BG6G4KV9). I genuinely recommend it to everyone. *Follow* [@SHEAMARIE](https://www.instagram.com/sheamarie/) & [@SAME](https://www.instagram.com/same/) *more from* Fashion [View All Fashion](/fashion) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.me%2Ffashion%2Finsiders%2Feverything-a-cool-fashion-founder-is-loving-right-now&t=Everything+A+Cool+Fashion+Founder+Is+Loving+Right+Now) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.me%2Ffashion%2Finsiders%2Feverything-a-cool-fashion-founder-is-loving-right-now&description=Everything+A+Cool+Fashion+Founder+Is+Loving+Right+Now&media=) [ WhatsApp ](https://api.whatsapp.com/send?text=Everything+A+Cool+Fashion+Founder+Is+Loving+Right+Now+https%3A%2F%2Fsw18.sheerluxe.me%2Ffashion%2Finsiders%2Feverything-a-cool-fashion-founder-is-loving-right-now) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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