Breadcrumbs ![A PR Founder’s Current Obsessions](https://media.sheerluxe.me/l5sBQAFPPTeRhH1yQQruPC3xqgA=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fslme-240226-site-assets-a-pr-founders-current-obsessions-hero-thumb.png) Images: @SandraBichahine | @NaylakJewellery [Insiders](/fashion/insiders) / 24 February 2026 # A PR Founder’s Current Obsessions With early stints at Chanel & Dior, Sandra Abi Chahine honed a razor-sharp eye for brand storytelling & enduring style. Now at the helm of Abi Consultancy – home to some of the region’s most exciting cult names – she brings that same instinct to the founders she advises. Off-duty, her wardrobe says it all: strong silhouettes, rich neutrals & pieces that speak softly but carry weight. Here’s what’s on her radar right now. [ Save To My Favourites ](/user/login?destination=/markdownify/node/3301) Images: @SandraBichahine | @NaylakJewellery All products on this page have been selected by our editorial team, however we may make commission on some products. #### *1. The Belt* This mixed metal Déhanche [belt](https://prf.hn/click/camref:1110lq2Jf/destination:https%3A%2F%2Fwww.ounass.ae%2Fshop-dehanche-hollyhock-mixed-metal-belt-in-leather-for-women-219189896_2709.html). It’s subtle, but it brings that perfect 90s coolness. #### *2. The Outerwear* My Toteme [fringed wool coat](https://click.linksynergy.com/deeplink?id=PttSeJVndC8&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-ae%2Fshop%2Fproduct%2Ftoteme%2Fclothing%2Fcasual-jackets%2Fdraped-fringed-wool-blend-jacket%2F25185454456195123). It’s so effortlessly chic and incredibly easy to wear – I’m obsessed! #### *3. The Blazer* I live in [oversized blazers](https://click.linksynergy.com/deeplink?id=PttSeJVndC8&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fme%2Fen%2Fwomen%2Fthe-frankie-shop-newark-wool-blend-blazer-grey-p01100642) from The Frankie Shop. I wear them everywhere – meetings, dinners, even over my workout set on the way to Lagree. It’s the easiest way to look put together. #### *4. The Knitwear* A classic, slightly oversized cashmere sweater in brown or beige from [Vince](https://click.linksynergy.com/deeplink?id=PttSeJVndC8&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fme%2Fen%2Fwomen%2Fdesigners%2Fvince). You can never go wrong with the basics done well. #### *5. The Hero Dress* A Moni black dress from [Autonomie Official](https://auto-nomie.com/). I wore it to an event we hosted in Kuwait and fell in love with it ever since. #### *6. The Everyday Basic* Honestly, a great gym set. I wear them almost daily – they motivate me to actually work out and they’re so comfortable. If I need to elevate the look, I just throw on an oversized blazer. We collaborated with a Lebanese brand called [Cali](https://calishopofficial.com/) on one of our Abi events and I’ve been hooked on their quality ever since. #### *7. The Bag* The Bottega Veneta [Andiamo Long Clutch in Intrecciato suede](https://prf.hn/click/camref:1110lq2Jf/destination:https%3A%2F%2Fwww.ounass.ae%2Fshop-bottega-veneta-andiamo-clutch-in-intrecciato-suede-for-women-219005914_15.html). I style it in so many ways – either with a brown dress, nice tights and boots with a cool jacket on top, or with a pair of jeans, an oversized suede jacket and rain boots. I love pieces that do the work for you, so the rest of the outfit can stay minimal. #### *8. The Colour Mood* I’m trying to get out of my brown era, but it seems impossible. I love it so much. I’m slowly transitioning into more ‘Cloud Dancer’ tones – that soft off-white feels fresh. #### *9. The Boots* My [Gucci](https://click.linksynergy.com/deeplink?id=PttSeJVndC8&mid=37933&murl=https%3A%2F%2Fwww.gucci.com%2Fae%2Fen_gb%2F) clogs. I almost missed a flight buying them – so worth it, I don’t take them off. [ ![](https://media.sheerluxe.me/4h4sOpmlM9XQBHNfK-F6r1sNXx4=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fsl-me-editorial-240226-a-pr-founders-current-obsessions-1.png) ](https://www.instagram.com/sandrabichahine/) @SandraBichahine [ ![](https://media.sheerluxe.me/zGnou9wBgfA8QoWn_XfN13SIdAQ=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fa-pr-founders-current-obsessions-3.jpg) ](https://www.instagram.com/sandrabichahine/) @SandraBichahine #### *10. The Evening Shoe* Chanel [slingbacks](https://www.chanel.com/ae-en/fashion/p/G31318Y50006C8378/slingbacks-goatskin-grosgrain/). I haven’t bought any recently, but they’re always a classic and perfect for a night out. They elevate an outfit without needing super high heels. #### *11. The Denim* High-waisted straight-leg denim or barrel jeans from [Agolde](https://click.linksynergy.com/deeplink?id=PttSeJVndC8&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fme%2Fen%2Fwomen%2Fdesigners%2Fagolde). It’s flattering, modern and easy to style. I love denim that feels structured but still comfortable. #### *12. The Sunglasses* Miu Miu [sunnies](https://www.miumiu.com/ae/en/p/miu-miu-logo-sunglasses/SMUA54_EZVN_FE80O_C_051). I love a good pair of sunglasses, although I lose them quite a lot. I genuinely think I’ve lost more than 20 pairs in my adult lifetime. I even once bought the same pair twice. #### *13. The Statement Piece* I love a bold jacket or blazer with a strong silhouette – something that does all the work so the rest of the outfit can stay minimal. Right now, that’s my [Farm Rio](https://www.farmrio.ae/) Richelieu heart-embroidered leather jacket. I have it in black – the [green version](https://prf.hn/click/camref:1100l3CfBD/destination:https%3A%2F%2Fwww.farfetch.com%2Fae%2Fshopping%2Fwomen%2Ffarm-rio-richelieu-heart-embroidered-jacket-item-32978500.aspx) is beautiful too – but the lace-like detailing makes it such a standout piece. #### *14. The Go-To Brands* [The Row](https://www.therow.com/en-me) will always be at the top for me – clean lines, understated luxury and timeless tailoring. It feels effortless but incredibly refined. I also love [Bottega Veneta](https://www.bottegaveneta.com/en-ae) for the craftsmanship and modern edge, especially the bags and woven leather pieces. [Jacquemus](https://www.jacquemus.ae/) is another brand I admire, particularly for its creativity in marketing and storytelling. #### *15. The Trend* A really good oversized silhouette – oversized blazers, wide-leg trousers, barrel jeans. It’s trend-led but still feels timeless when styled well. #### *16. The Jewellery Stack* Ear stacks and ear cuffs. They’re such a big part of my personal style, and I never wear them symmetrically. I’m especially loving[ Rainbow K,](https://rainbowkjewelry.com/produit/earring-piercing-large-line-pave-yellow-gold/) [Nayla K](https://www.instagram.com/naylakjewellery/) and the [Tiffany Titan](https://www.tiffany.ae/en-ae/) by Pharrell Williams pieces. [ ![](https://media.sheerluxe.me/5HVt18FOIGE9aNOnMiLGQJLzG3E=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fa-pr-founders-current-obsessions-1.jpg) ](https://www.instagram.com/sandrabichahine/) @NaylakJewellery [ ![](https://media.sheerluxe.me/eHKK7kMUZYnycuxmLecLnIc80YM=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fa-pr-founders-current-obsessions-2.jpg) ](https://www.instagram.com/sandrabichahine/) @SandraBichahine [ ![](https://media.sheerluxe.me/SPToyMzS61k1Mth1taOZedundm4=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F02%2Fnew-sl-me-editorial-240226-a-pr-founders-current-obsessions-2.png) ](https://www.instagram.com/sandrabichahine/) @SoulMvnt | @JaylakJewellery #### *17. The Watch* The Cartier [Baignoire](https://www.cartier.com/en-ae/watches/collections/baignoire/baignoire-watch-CRWGBA0025.html). Not a recent purchase, but I was immediately drawn to its vintage energy. I love small watches that feel almost like jewellery. #### *18. The Beauty Heroes* The[ Hydro Grip 12-Hour Hydrating Gel Stick Concealer](https://www.sephora.me/ae-en/p/hydro-grip-12-hour-hydrating-gel-stick-concealer/P1000211758?productVariantId=798420) from Milk Makeup. It lights up my under-eyes and makes me look rested, even when I’m running on fumes. I’m also very into lip care right now – mixing the[ ](https://sorbeskin.com/products/lip-exfoliator)Sorbe [exfoliator](https://sorbeskin.com/products/lip-exfoliator) with the new Gisou [honey collagen lip mask](https://www.sephora.me/ae-en/p/honey-glaze-collagen-therapy-lip-mask/P10063437) genuinely works magic. #### *19. The Skincare Ritual* I recently jumped on the LED mask trend. My dermatologist recommended [CurrentBody](https://www.currentbody.com/products/currentbody-skin-led-light-therapy-mask?variant=51615071928703) and it’s become my little me-time ritual every night. #### *20. The Wellness Habit* Lagree classes. They’ve become my go-to wellness habit – they push me, keep me consistent and make me feel stronger both physically and mentally. It feels like therapy. When I’m in Dubai, it’s either [Soul Mvt](https://www.instagram.com/soulmvnt/) or [Boost](https://www.instagram.com/boost.dxb/). In Kuwait, I go to [Tone](https://www.instagram.com/tone.bf/?hl=en). #### *21. The Home Piece* The [Fish Design vases](https://www.corsidesign.it/fish-design-by-gaetano-pesce#pesce_vases) by Gaetano Pesce. I have a green and pink one styled on my green counter with a stack of [Assouline](https://eu.assouline.com/) books and a crochet bouquet of [Fleurique](https://lafleurique.com/) flowers. #### *22. The Holiday Piece* I’m a summer girl, so I love a good swimsuit or a resort set. A crochet set from [Spell](https://spell.co/) is always a favourite. #### *23. The Vintage Find* I’ve always had a soft spot for vintage watches. I’m dreaming of building a proper collection one day. Even when I buy something new, I’m drawn to pieces that have a vintage feel, like the Cartier [Baignoire](https://www.cartier.com/en-ae/watches/collections/baignoire/baignoire-watch-CRWGBA0025.html) or the Jaeger-LeCoultre [Reverso](https://www.jaeger-lecoultre.com/ae-en/watches/reverso). A few years ago, I discovered [Facette 58](https://58facettes.fr/) in Paris, and it’s been my go-to ever since. #### *24. The Next Investment* My next investment will likely be a wellness retreat. I want something that’s scientific but soulful at the same time. At the top of my list so far is [SHA Wellness Clinic](https://shawellness.com/en/locations/sha-spain/) in Spain. #### *25. The Mindset* I’m much more drawn to pieces – whether in fashion, beauty or lifestyle – that feel timeless and considered. I’ve moved away from chasing trends and towards things that support longevity. I value investing in myself more than investing in things, and that shift has been really exciting for me. *Follow* [@SANDRABICHAHINE](https://www.instagram.com/sandrabichahine/) & [@ABICONSULTANCY](https://www.instagram.com/abiconsultancy/) *more from* Fashion [View All Fashion](/fashion) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.me%2Ffashion%2Finsiders%2Fa-pr-founders-current-obsessions&t=A+PR+Founder%E2%80%99s+Current+Obsessions) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.me%2Ffashion%2Finsiders%2Fa-pr-founders-current-obsessions&description=A+PR+Founder%E2%80%99s+Current+Obsessions&media=) [ WhatsApp ](https://api.whatsapp.com/send?text=A+PR+Founder%E2%80%99s+Current+Obsessions+https%3A%2F%2Fsw18.sheerluxe.me%2Ffashion%2Finsiders%2Fa-pr-founders-current-obsessions) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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