Come behind the scenes with the SheerLuxe Middle East team for a jam-packed 72 hours in Riyadh. This episode includes a hot Pilates session in partnership with beauty brand Whind, meetings with the British Embassy – plus, a look at Chalhoub Group's entrepreneurship programme and what happens when you get a flat tire in the desert! There’s also plenty of fashion inspiration at a MATCHES event and a glamorous SL ME launch at Mr Chow with 40 influential women…

This week, SL Founder Georgie Coleridge Cole is joined by communications consultant Ruth Bradley and founder of sustainable concept space The Edit, Rumana Nazim. Together they delve into the business of fashion. From starting out to settling into Dubai's AlSerkal Avenue and making the most of regional travel, here they share their experiences…

Our founder Georgie Coleridge Cole is joined by SL contributor Tamara Jabi, Carmel Harrison, stylist and co-founder of Second Summer, and Reem Kanj, the co-founder of Ego & East – to talk about personal style, regional brands, where they’re eating out and what they’re watching. Plus, they discuss their beauty discoveries, and where to visit this year.

This week, SL’s founder Georgie Coleridge Cole is joined by presenter, host and business woman Rosemin Manji to delve deeper into her life in fashion. From working with Tom Ford to founding her Dubai-based business RR & Co – and getting a handle on Dubai’s fashion scene. Here, she tells Georgie her story and shares what she's learned along the way...

We go behind-the-scenes of beauty director & founder of Sharon Drugan Studio. Having worked with A-listers like Sharon Stone, along with incredible brands such as Dior, it’s fair to say that what she doesn’t know about make-up isn’t worth knowing.

We go behind-the-scenes of brand consultant, stylist & interior design expert. Whether she’s transforming wardrobes or interior spaces, tastemaker Sam’s approach to style is the ultimate combination of modern & minimalist .

We go behind-the-scenes of co-founders of Ego & East talent management agency & partners in Maison Pyramide. As social media personalities & agency founders, the Lebanon-born sisters are visual style experts who are fully immersed in the industry.

We go behind-the-scenes of the founder of SoMatcha, Treat Products & Treat Salon. An architecture graduate, Yara started as a beauty content creator before launching her Matcha brand & opening her first salon in Riyadh.